- On July 16, 2014
- By hilda
How do cosmetic companies choose to brand themselves? When I was flipping through a catalogue with beauty products, I couldn’t help but notice that the ads were divided into two camps. About half of the advertisements were showing off their new groundbreaking technology, and the other half were talking about their closeness to mother nature. Even without reading any of the texts, it was very easy to divide all of the ads into two groups.
Click the image to see a larger version
In this post, I’m going to take a closer look at the ads that I found in the catalogue, to see how the brands are trying to appear. To make things simple, I call the two groups science ads and natural ads.
I have focused on ads for skin and hair care products in the tax free catalogue. I considered including the makeup ads, but they were not as clearly divided as the skin care products so I simply left them out this time. So I took every ad for skin and hair care ad from the catalogue – 15 in total – and I separated the ads into those that focus on nature and those that focus on research. I was quite surprised to see that each and every one of the 15 advertisements fit either category remarkably well. I put 7 advertisements in the ”science” category – Clarins, Kanebo, Clinique, Estée Lauder, Biotherm, Dr Brandt and Lóreal. The following 8 brands fit the natural category: Lumene, Body Shop, Ren, L’occitane, Weleda, Trind, XL and Boreas. These are all the advertisements from the catalogue:
- On March 5, 2014
- By hilda
As the third part in my kombucha series, it’s time to actually use the kombucha for something. You already know that kombucha is super healthy to drink, and relatively easy to make, but what about the beauty benefits. In addition to the benefits I mentioned in the previous post, drinking kombucha can also have some positive effects on your skin and hair. Even though I haven’t seen the studies to back it up, people are reporting thicker and smoother hair, and clearer skin after drinking kombucha on a regular basis.
But kombucha can also be applied topically, and the antioxidants and probiotics will work their magic on your face and give you clear, smooth and toned skin. The acidity of kombucha makes it a superb alternative to and ACV hair rinse. Here’s a few ways how you can incorporate kombucha into your beauty regime:
- On February 11, 2014
- By hilda
Last week, I wrote a bit about the health benefits of kombucha. Now, I’m sure you’re all super excited to get your hands dirty* and start making it yourself. So without further ado, I present you with my step-by-step guide to making your own kombucha! Remember to check in next week for some great kombucha recipes! *You really shouldn’t get your hands dirty when you’re making kombucha. More on that soon. (more…)
- On February 8, 2014
- By hilda
Hey folks, I’m back.
I know, I know it’s ages since I’ve written anything whatsoever, well, things have been rather crazy in this end. I’ve moved countries (twice in the past 6 months) and started a new job while still trying to keep up my freelance graphic design business. I do have some really exciting plans for this blog though, so hopefully there will be time for a bit more writing and also hopefully a little redesign soon!
More on that later, however. Now let’s talk about a new project of mine – making kombucha tea! I started out writing one post on this, but turns out I have a lot to say on the subject. So today we’re just going to focus on the health benefits of kombucha. Next week I’ll be writing more about how to make your own kombucha tea at home, and as a final post in this mini-series, I’ll post a few recipes that shows how you can use kombucha instead of drinking it straight. (more…)
- On November 6, 2013
- By hilda
Sometimes when I’m bored, I like to look at the keywords that people google to find this website. And sometimes, I notice that people have found their way here, but have searched for something that I haven’t answered in a blog post. That’s why I decided to take some of the most common search queries and answer them in this post. So I present to you some of the most interesting, tricky and downright odd things that people want to know.
- On October 27, 2013
- By hilda
Let me present you with my very first tutorial video: how to make your own lip balm. The recipe is incredibly simple and very customisable. This recipe is inspired by these lip chap recipes that I wrote about on Urban Earthworm (but even more simplified).
Here’s a few other points to keep in mind:
- You can buy beeswax online, or if you can get in touch with a local beekeeper, that’s even better! Look for beekepers in farmers markets or try looking them up online and contact them directly. If you go through a personal beekeper, the beeswax will probably be cheaper than online – some even hand it out for free! At the same time you support a local entrepreneur, and you can be sure where your wax comes from.
- If you are vegan, or don’t want to use beeswax for other reasons, you can substitute the beeswax with a vegetable wax, such as carnauba, candelilla, jojoba or soy wax.
- This lip balm recipe is good for one small jar of lip balm but you can easily double the amount to make more at the same time!
- Pick any essential oils that you like, some suggestions are: peppermint, rose, lime or other citrus fruit, lavender.
Hope you like the video! And let me know if you have suggestions for other YouTube tutorials 🙂
- On October 21, 2013
- By hilda
Funny how these things happen. In the beginning of July, not more than a few days after I had moved to St Petersburg, I got an email from a reader asking me if I knew anything about this skin care brand called Recipes Grandma Agafia (Рецепты бабушки Агафьи). This skin care product line is a russian brand, which isn’t very well known outside of Russia. However, you can buy it cheaply from Amazon.
Naturally, I got very curious and set out to see if I could find this product in St Petersburg. And I did find it at the first place I looked, the big shopping center called Gostiny Dvor. And I was surprised by the cheap prices! I knew it was a relatively cheap brand – at amazon, the products prices averaged at $5. Here, it was much cheaper; a product could be around $2 (and this is still quite the touristy, fancy shopping center). And it’s organic! So I simply bought a bunch of products, to check them out when I got home.
I haven’t contacted this brand to ask about their philosophy, like I’ve done with the other products in the company checkup post series, but I still wanted to give a review of the products I bought and let you know what I think of Grandma Agafia’s recipes.
- On October 15, 2013
- By hilda
Like I mentioned earlier, I’ve spent the past few months in St Petersburg in Russia. This is also part of the reason to why I have been so quiet lately (the other reason is that I’ve been focusing on getting my graphic design business up and running full time). I didn’t have more to do than normally while I was away, but this blog and everything around it just felt like a whole different world. My daily life was so different from my life back home and I had to change many of my good habits for the worse. Things like eating vegetarian food, recycling and making my own skin care products were so much more difficult, often downright impossible, that after a few weeks I just stopped caring. And I even started enjoying it. It felt kind of … rebellious. ”Look at me, throwing this PET bottle into the trash can! I’m not recycling and I DON’T CARE! YEAH!”
To recycle or not to recycle, that’s the question. Photo by: epsos.de
- On August 28, 2013
- By hilda
A few weeks back, I wrote about what to do with leftover beer. This time, there’s another alcoholic drink that you could put on your face instead of in your mouth. Although, I would recommend doing both, preferably at the same time.
This face mask combines red wine and chocolate, two of the best ingredients in the whole wide world. And they are not just good for eating – using these red wine and cacao powder in skin care will give you clear, young looking skin. Red wine contains an antioxidant called reservatol, which is proven to have anti-aging and acne fighting properties. Cocoa powder also contains heaps of antioxidants and will work great for anti-aging and help fight acne, eczema and other skin disorders.
Red Wine Chocolate Face Mask
For any skin type, especially mature skin or acne prone skin. If you have very sensitive skin, use with caution.
1 tbs red wine
1 tbs cacao powder
about 1 tbs sour cream (or yogurt, or other thick dairy product)
Combine all the ingredients. How much sour cream you use depends on how thick the cream is. Start with a bit less and add until the consistency is to your liking.
- On August 13, 2013
- By hilda
Since the beginning of July, I have been living in St Petersburg, Russia. After the move, I have been forced to make some change in my sustainable and natural living. Not only did I not have the possibility to bring any of my essential oils and other raw material, things like organic food and recycling seem to be completely unknown in this country. Nonetheless, I have tried to take the most out of the situation, and try to look at what I can do in Russia instead of what I can’t do. And there’s a few things that they do better than many, maybe even any, other country. Such as honey. And vodka. I’ll hopefully get back to those later, but for now I wanted to share a quick tip with another type of food that the russians love: beetroot.